A Study on Internet Marketing and its Impact on Buying Behaviour of Traders in Sivakasi, Tamil Nadu

Abstract

Marketing provides services in order to satisfy the customers. Internet marketing refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from websites or emails. Internet marketing is a growing business, mainly because more and more people use the internet every day. Internet marketing is the marketing of products or services over the internet. The internet has brought many unique benefits to marketing included low cost in distributing information and media to a global audience. E-Commerce is fundamentally changing the way consumers shop and buy goods and services. Consumers have begin to learn how to act in an ever-changing electronic marketing environment. Like any diffusion of innovation, there is a learning curve for most consumers to behave in e-commerce in a way they feel the most comfortable. Some of the most popular web sites for online shopping are Myntra.com, flipkart, jabong, eBay etc.,