Strategic Analysis of McDonald’s Global and Indian Market Performance
DOI:
https://doi.org/10.70112/ajms-2024.13.2.4255Keywords:
Strategic Analysis, Financial Performance, Adaptation Strategies, Fast-Food Industry, Indian MarketAbstract
This study conducts a comprehensive strategic analysis of McDonald’s global and Indian market positions, examining financial performance, the competitive landscape, and adaptation strategies over time. Using a mixed-method approach, the research employs financial analysis, SWOT analysis, Porter’s Five Forces model, and PEST analysis. The findings reveal McDonald’s strong financial performance, characterized by steady revenue growth and robust cash generation. The company’s global brand presence and extensive distribution network are identified as key strengths, whereas challenges include changing consumer preferences and intense competition. In India, McDonald’s has successfully adapted its menu to local preferences and invested in digital capabilities. This study contributes to the understanding of strategic management in the fast-food industry by offering insights into McDonald’s global operations and Indian market strategies. The research methodology combines quantitative financial analysis with qualitative strategic frameworks, utilizing data from annual reports, industry analyses, and market research reports. The findings highlight McDonald’s successful adaptation to local preferences in India, such as offering vegetarian options and investing in digital ordering platforms. This comprehensive analysis provides valuable implications for industry practitioners and academic researchers in international business and strategic management, offering a nuanced understanding of the fast-food industry’s dynamics and McDonald’s strategic responses in complex global markets.
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