Vol. 6 No. 2 (2017): July-December 2017

Articles

• A Study on Public Awareness towards Goods and Services Tax (Amendment) Bill in Sivakasi Region

  S. Murugaiyan, R. Sasi Jeyanthi, P. Siddharth

  1-4

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• A Study on Brand Positioning in Dairy Product at Villupuram, Tamil Nadu

  M. Vairamuthu, Gokula Krishnan

  5-10

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• A Study on Physical Distribution Effectiveness in Dairy Products

  R. Sureka, U. Jeevanantham

  11-15

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• Examining the Impact of Emotional Intelligence on the Job Satisfaction of Teachers

  Mohd Rafiq Teli, Mubashir Majid Baba

  16-20

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• Employee Engagement and its Effects in Automobile Industry with Special Reference to Chennai, Tamil Nadu

  S. Lakshminarayanan, P. Ezhilarasi

  21-27

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• Impact of Consumer-Centric Marketing-Mix on Purchase Behavior of Non-Core Food Items: An Empirical Study of Urban Subsistence Marketplace

  Yukti Sharma, Reshma Nasreen, Vaibhav Mishra

  28-41

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• Threats to Security and Privacy of Information Due to Growing Use of Social Media in India

  Amishi Arora, Amlesh Mendhekar

  42-49

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• Measuring the Customer Satisfaction Level Before and After Sales Service Provided by TATA Motors in Pondicherry

  C. Ganesan, X. Palin Jeromina

  50-54

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• Information Seeking Behavior of the Management Students at Sardhar Vallabhai Patel International Institute of Textiles and Management (SVP-IITM): A Survey

  G. Rameshkumar, J. Dominic

  55-57

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• Educational Unemployment in Jammu and Kashmir: Causes, Consequences and Remedial Measures

  Binish Qadri, Mushtaq Ahmad Kasab

  58-66

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• Awareness Level of Women Policyholder towards LIC’s Policies in Chennai City

  S. Pradeepa, A. A. Ananth

  67-70

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• A Study on Human Resource Management Practices and Customer Satisfaction in the Select Public and Private Sector Banks

  K. Anandanatarajan

  71-75

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• Service Quality of Higher Education Institutions and Its Impact on Students Satisfaction

  V. E. Baranidharan, R. Sritharan

  76-80

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• Assessing Training Needs and Evaluation of Employee Development Programmes

  S. V. Sreedevi, K. Tamizhjyothi

  81-83

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