Emerging Prospective of Indian Livestock: A Study on Poultry Industry
DOI:
https://doi.org/10.51983/ajms-2015.4.1.1171Keywords:
Poultry, eggs, layers, potentiality, live-birdAbstract
India’s poultry industry represents a major success story. Mounting at about 20 per cent annually the domestic poultry market is currently estimated at about Rs 49,000 crore, and production reaching a record 3.2 million tons of broiler meat and about 2.86 million tonnes of eggs. Layer production growth is estimated at 6 per cent annually. Indian processed poultry production is not expanding at the rate of the live-bird market due to cold chain capacity issues and meat retailing constraints. The processed poultry market is thus mainly oriented to serving hotel, restaurant and institutional consumers. Thus an emphasis is made to capture the potentiality of Poultry industry and its opportunities in Indian market.
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