Evaluating Brand Positioning Strategies and Consumer Perceptions in Textile Outlets of Dindigul District, Tamil Nadu
DOI:
https://doi.org/10.70112/ajms-2024.13.1.4227Keywords:
Brand Positioning, Consumer Perceptions, Textile Outlets, Competitive Advantage, Brand LoyaltyAbstract
This study examines brand positioning strategies and consumer perceptions in textile outlets in Dindigul. Brand positioning refers to the process by which a company establishes a unique value proposition to differentiate its products from competitors and resonate with its target audience. The research aims to identify key factors influencing effective brand positioning and analyze consumer perceptions and preferences. Demographic and psychographic analyses are employed to understand the target market, assess competitive advantages, and evaluate brand personality and values. The findings reveal significant correlations between brand positioning strategies and consumer perceptions, including brand image, communication of unique selling propositions (USPs), and their impact on competitive advantage and brand loyalty. The study concludes with recommendations for developing and implementing effective brand positioning strategies in the textile sector.
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Copyright (c) 2024 Centre for Research and Innovation
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright (c) 2024 Centre for Research and Innovation
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
